KEEN Utility
Challenge
KEEN Utility needed more defined message and greater brand recognition among its highly established competitors in the work boot category.
Insight
The younger generations of tradespeople define themselves by more than just their profession.
Solution
“Fits You Better: The Whole You”
Research + Planning Methods
Audience Interviews
Secondary Consumer Research - GfK MRI/Simmons
SWOT Analysis
Competitive Marketing/Positioning Analysis
Audience Segmentation Breakdown