It’s the possibility of having a dream come true that makes life interesting.” — Paulo Coelho, The Alchemist

Ever since I can remember, I have been captivated by the thrill of problem-solving. Whether it was tackling complex math equations or solving a word puzzle, the process of finding solutions ignited a fire within me. Early in my career, I loved the process of uncovering insights and telling a story to help brands achieve their goals.

As I pursued new professional interests and my goals shifted and changed, my passion for problem-solving remained steadfast. The result is a rather unconventional career path ping-ponging from brand strategy to traditional marketing, to a covid-era sabbatical in the construction industry that turned into a fulfilling project management role.

Each new pursuit brought with it a unique set of problems to solve, and the journey to pursue the goals in each industry has provided me with invaluable insights and lessons. The ability to analyze a situation, envision multiple possibilities, and devise innovative solutions has allowed me to adapt, grow, and become an effective strategist in today's ever-changing marketing and communications landscape.

A Southwest Michigan native, I spent the last 10 years in Milwaukee, WI. I recently moved back to Southwest Michigan to be closer to family. I still love to practice my carpentry skills and tackle new house projects—my latest undertaking you ask? My husband and I are currently building our new home near our hometown. In my free time, I teach group fitness classes and stay active outdoors with my two dogs, Cooper and Bear.